It’s easy to create a website these days. You can find a slew of website builder tools and professional website designers on the Internet in a few clicks. However, it’s making your business website appealing, unique, and user-friendly which requires a lot of work.
If you want your website to stand out and help in attracting paying customers, then you must create a premium-quality logo. In fact, we have 10 compelling reasons to explain why:
1. Unique Identity
It’s good to have a well-designed website but here’s the thing- most of your competitors are also likely to have one. So, how do you encourage the customers to use your website instead? Well, a professional business logo can help with that. This is because your competitors may have some of the best-looking websites, but if they don’t have a logo, then they essentially lack identities. On the other hand, if your website does have a logo, then it can stand out and help in attracting online traffic.
2. Brand Recognition
Here is something that many people fail to understand- visuals are the key to creating great customer-brand connections. This is especially true in today’s world where the people prefer to see rather than read which is evident with the popularity of visual content like videos and images.
If your website looks generic, then your customers won’t recognize it on social media and other blogs where you have published guests posts on. However, if you start using a unique logo everywhere, then the users will be able to recognize you instantly.
3. Brand Loyalty
To realize the true significance of brand loyalty, you need to think of some of the biggest brands in the world viz. Apple, Nike, KFC, etc. You will notice that most of the customers of these brands show the highest level of patronage. To them, money is not a problem as long as they are using the products of their favorite brands. This is the effect of powerful branding which is achieved by the use of attractive logos that others can take pride in.
4. Trust Building
Internet users have become highly cautious of the various online threats. This is why they choose the websites they do business with wisely. So, if you want to win their trust, then you must install some of the best WordPress security plugins, install an SSL certificate, keep the backend programs up to date, etc. You also need a premium-quality logo to show your sincerity and let the visitors know that you take your work seriously. This is because unreliable business websites don’t generally make the effort to appear professional and branded.
In every business, the presentation is everything. So, if you want to appear professional as a company, then you need to show it too. This means that not only your website should have high-quality images, attractive fonts, user-friendly interface, and the perfect copy that’s devoid of grammatical mistakes, but it should also be made complete with a logo that speaks professionalism. Of course, to make it possible, you must first understand what a logo is through its various elements like colors, fonts, etc. Once you have this information, however, you can create a logo that’s top-quality but also represents what your business stands for.
6. Consumer Psychology
Harvard Professor Gerald Zaltman said that 95% of purchasing decisions are subconscious. His statement might seem far-fetched, but there are many other studies that support this idea. This is because our mind does get influenced by factors that our conscious mind fails to identify. A recent study found that a whopping 93% of purchase decisions are based on visual perceptions, and as many as 7% of customers said that they lead towards certain products based on their colors. So, what does this all tell you? Well, if you are able to choose the right logo for your website, then you may influence your visitors to convert into paying customers.
Do you know why Apple is able to sell smartphones and other electronic gadgets at huge prices even though there are more advanced products that are more affordable? The answer is branding. The company has established such a powerful brand that its customers don’t see its products as mere “products” but rather tokens of pride and accomplishment. So, if you too want to push some of your most expensive products and services, then you can do with a solid brand that is based on a solid logo.
Your website might be doing good today but after a while, you may want to grow and expand the business. At this point, you will be able to attract potential business partners, marketers, and other key professionals only if you have a brand. So, it’s important that you create a unique identity in the industry before you decide to take your business to the next level.
9. Message Delivery
A logo helps in sending your brand’s message across. It can encompass all the values and ideologies that your company is based upon and reflect the same in a subtle and simple manner. Also, you must know that consistent messaging is what that lays the foundation of memorable brands which also brings us to the last point:
Memorability has become really important for the websites today as the Internet has become a home to millions of them. There are so many websites that the users easily forget those that lack interesting or unique elements. However, by adding an attractive logo to your website, you can easily make it more memorable and striking.
So, as you can see, a professional logo for your website is something that you can’t afford to ignore anymore. To appeal to a large number of web users, be sure to create an appropriate logo today itself. Once you will upload it, you will see a noticeable improvement in the conversion rate and overall online visibility.