Email marketing remains a cost-effective method to reach a target audience and has been very pivotal in profit-making because when done correctly, it has a high ROI. To maximize the full potentials of email marketing, you need to create a means to collect email addresses of potential customers and supply them with relevant information or deals that bring sales.
Thanks to WordPress, there are a lot of email list plugins available. Some you can snag up for free and others you have to pay because of their premium offerings. Growing a profitable email list is a very important task for online businesses. However, the point is not just to create an email subscription box on your website because any email optin form plugin should be able to do that.
Therefore, you should be gunning for a tool that goes overboard, beefed with features that will potentially help you in growing your email list. With that in mind, let’s take a look at MailOptin, a premium WordPress lead generation and email automation tool, a plugin that’s designed to up your subscriber count and maximize conversion rates.
Does the plugin really have what it takes to do so? Let’s find out in this MailOptin review.
MailOptin Review: Overview
MailOptin helps you in generating leads. It does so using a variety of its features specifically designed to persuade your visitors to sign up for your email list.
The unique selling point of the plugin lies in its robust and optimized targeting options paired with several optin form types, aimed at increasing your conversions.
Unlike other alternatives in the market, MailOptin goes a step further to ensure your email list subscribers, readers or customers are nurtured and constantly engaged using its suite of event-triggered and automated emails such as new post notification and email digest.
It comes with pre-built templates with support for all leading email marketing software and CRM including MailChimp, AWeber, Campaign Monitor, Constant Contact, MailerLite, ActiveCampaign, Hubspot, Sendinblue, Zoho, Ontraport etc.
To set up a connection with your email service providers, for example MailChimp, head to the “Integrations” Page. Click on MailChimp from the list, enter your API and save the changes.
On a side note, the plugin will help you locate your API and other necessary information required for a successful connection.
Optin Form Types
There are currently five (5) optin form types available in the plugin, they include:
- Lightbox (Popup) – This display option allows you to create popups that can be controlled using multiple sets of display rules like time delay, scroll or exit intent
- In-Post Form – This display option is great for placing email optin forms within your posts.
- Notification Bar – With this option, you can trigger an optin form on top of your site’s header or menu navigation.
- Slide-In – This display optin allows you to create email forms with slide-in animation from the left of your screen.
- Sidebar/Widget – This display option gives you the ability to display an optin box in the footers and sidebars of your website.
Multiple Optin Themes & Customisation
You are going to find an extensive selection of themes, several of them available based on the optin form type you select. The unique thing about it is that every theme is built with conversion in mind.
Here are some of the themes available in MailOptin:
MailOptin uses the WordPress customizer that you already know and love. It is super easy to build beautiful, high-converting, lead generation forms that are optimized to get people to take action.
Every aspect of the optin can be edited. This ranges from the header, colours, effects, orientations, background, and lots more without learning how to code. Everything is done using the built-in visual editor which I found to be very fast and intuitive.
MailOptin comes with several Display Rules that control how your optin forms are triggered. Let’s take a look at some of the Display Rules you can apply to your email optin forms:
Exit Intent – This is a very useful feature that allows you to display popups to your visitors when they are about to exit your website. The whole idea is to allow your visitors to first get a good dose of your content when they are satisfied and about to leave, your email optin form pops-up. This feature has been proven to maximize the conversion rate while being very subtle.
After X seconds – You can trigger your optin form only to visitors that have spent a specified period of time on your post or page. So, if your visitors find your content of any value, they would be willing to subscribe to your email list.
Click Launch – This will allow you to use the power of anticipation to lure visitors to subscribe to your email list. It’s a very handy display rule that allows you lock-out content from non-subscribers.
After Scrolling – This is a scroll-based trigger rule, your email optin forms will only be displayed when your visitors have scrolled-down a certain percentage of your content.
Visitors Using Adblock – Visitors who have installed Ablock on their browsers will be forced to see your optin form.
Device Targeting – This option allows you to determine what kind of device can display your email optin form; desktop, tablet or mobile.
Schedule – With this option, you can schedule when you want your optin forms to be displayed.
New vs Returning Visitors – Trigger your optin forms to new visitors or returning visitors.
User Targeting – Display your optin to all visitors, logged-in users or users not logged-in
It is important in controlling where you want your optin form to be displayed on your site. This could be on certain posts, pages, custom post types, tags, categories, archives or even search pages.
For example, you run an e-commerce multi-store site and you want visitors who are interested in certain products to subscribe to your email list, you can use the page-level targeting to make it happen.
Creating Your First Optin Form In MailOptin
Before we delve into other aspects of the plugin, let’s create our first email optin. This should give you a glimpse of what to expect.
Head to “Optin Campaigns” and select the kind of optin form you want to create. Have it in mind that It is possible to have different optin forms running on your site. For instance, a combination of “Lightbox” (popups) and “in-post” can be made to appear on your website.
Click “Add New” to take to a new page where you can select a “Campaign Template.”
Give your campaign a name and select a theme.
Once you go past this stage, you are going to be greeted with a new page where you can customize your theme using the form builder.
Now, connect to an email marketing service of your choice. Then, you can select from the variety of Display Rules which have been expressly discussed already.
If you have completed all of these steps, you now need to activate your email optin form so it can be visible to your visitors. To do so, head back to MailOptin’s dashboard, Click on “Optin Campaigns.” You are going to find your newly created campaign, toggle on the button to activate it. A blue button shows that the optin form is active while a grey button indicates that the optin form is inactive.
This is an example of what your activated email optin form will look like:
Managing Your Campaigns, Checking Analytics And Working With A/B Split Test
Now that you have a live campaign, you can begin to analyze it, carry out A/B Split Test and work with your analytics report.
On the statistics page, you can view the following data:
- Top converting optins
- Top converting pages
- Top displayed optins
- Number of impressions
- Number of subscribers
- Conversion Rate
Then, you can use those data to improve your optin forms, in other to boost your click-through rate and overall get better results.
If you want to get even better results, the plugin gives you the option to carry out a Split Test. You can test multiple variations of your Optin Forms, and pick a winner.
Pricing & Support
MailOptin currently has three pricing plans including a free plan which you can try immediately.
For $79 per year, you can purchase the Standard plan, the Pro plan goes for $179 while the Agency plan has a price tag of $279.
You can access MailOptin’s official pricing page to find out what each of the plans have to offer.
Some Other Features Of MailOptin
You thought you have read it all? Well, that’s not all. There are still some other things you can do with MailOptin that should give you unfair advantages.
Let’s take a look at some of them:
By default, your email optin form will automatically display based on their optin form types. For example, “In-Post” optin forms will be displayed below your posts. If you want to manually change such placement, or display them anywhere within your site, you can use Shortcodes to do so.
Head over to MailOptin Dashboard >> Display Rules >> Shortcode & Template Tag panel to activate this feature. Also, bear in mind that this feature is only available for sidebar and before/after post optin form types.
When you get a successful email subscription, what action do you want your new subscriber to take? This is where this feature comes in handy. You can decide to display a success message, redirect visitors to another page, close the optin form or close optin and reload the page.
Here is what it looks like:
Alright, your new subscribers have taken an action using the After Conversion. So you may want to send them some kind of welcome email or anything else related to it. With Autoresponder, you can set up automatic deployment of emails to your new subscribers.
Love to push out newsletters? Let’s say you published a new article and you want all your subscribers to get the notification? You can use this feature to achieve that. The plugin will send out “New Post Notification” emails to your subscribers automatically.
Is MailOptin Worth Your Money?
From everything written in this review so far, it’s clear that MailOptin represents a cost-effective way to start building a profitable email list. The plugin has an easy to use creating stylish and attractive optin forms.
MailOptin has a lot of targeting options. That will give you complete and total control over how and where you want your optin forms to be displayed on your website. Thanks to its Exit Intent features, you can still take an aggressive list building approach without annoying your visitors.
The advanced targeting features allow you to create a segmented email list. This, in turn, helps in getting a good ROI and increased conversion rates. Try MailOptin today.