WordPress is a powerful platform that allows you to develop a website that features all the functions and design properties to scale your business revenue, generate relevant audience traffic, and post virtually any type of content. However, power is only useful if you control it, otherwise, it’s utterly useless. Optimization of your website content includes fine-tuning different aspects of your website through a series of different actions. In this article, we are going to let you in on 10 amazing ways to make your WordPress website just the way you need it to be.
If your website contains plagiarized content, Google will leave it out of the search results and lower your ranking. Most business owners check Top Review Stars to find the optimal writing service, and that’s about it when it comes to dealing with the writing process. However, if you write your content, or want to make sure you received 100 percent original work, Copyscape is a tool that allows you to compare your posts with every piece of material on the internet and make sure it’s not previously published somewhere else. Unique content adds value to your SEO efforts because it improves search engine rankings.
Google Keyword Planner is a free optimization tool that you can use to analyze keywords and use optimal solutions to enhance your SEO. Although recent algorithm changes diminish the value of keyword-oriented content, it’s still important to use targeted phrasing to increase the relevance of your posts. Keyword Planner offers keyword metrics like search volume and clicks volume to help you decide which phrases to use. It lets you filter data and gain information that best serves your business, making your SEO process more productive.
One of the most amazing WordPress features is the ability to install plugins for additional functions and performance upgrades. However, each plugin requires dedicated resources that slow down your loading speed. Slow-loading pages repel visitors which increases the bounce rate, a negative SEO factor. Jetpack is one in all plugin which provides a vast choice of content optimization functionalities like image compression, SEO analytics, and many others. In addition, instead of installing multiple plugins and slow down your load speed, Jetpack saves resources, allowing faster content upload.
As the majority of internet traffic is transitioning to mobile platforms, it’s important to keep in mind mobile content optimization. Most WordPress themes offer responsive design, however, through a series of metrics Think With Google allows you to understand which parts of your mobile content require optimization. Are your videos compatible with mobile playback resources, image optimization, and much other useful information to achieve your goal?
Your audience respects authenticity, which is why you should always consider placing backlinks that lead to external information sources or your recent posts. Even more important is to use your previously published posts and place their link within a related topic. With a backlink checker as Ahref or Backlinko, you can optimize your URL placement and remove those links that damage the performance of your content.
This is an online service that allows you to proofread your textual content, check it for plagiarism, and improve its readability, tone, or dynamics relative to the goal, audience type, and the message you’re conveying. Grammarly lets you upload MS Word files, process them, and download whilst keeping the original formatting. The better you write, format, and organize your content the higher it ranks on Google.
Image optimization is important because photos can take too much of your server space and have a negative influence on page load time. Therefore, the least you can do is compress the disk space occupied by pictures. reSmush.it is a plugin that you can use to optimize the image content on your website by reducing the JPEG, PNG, and GIF file size, not one image at the time but in bulk, thus saving your time and effort.
CoSchedule headline analyzer
A potent headline is your post calling card; the tip of the spear that penetrates the curiosity of the reader. It also has an influence on SEO results, which is why each headline should be properly analyzed and optimized for maximum effectiveness. CoSchedule created a free headline checker tool that creates a report and gives you actionable tips on how to optimize your headlines. All you have to do is type in the desired headline and see which words contribute conversion, how engaging is your title, how to balance the phrasing or choose more appropriate keywords for your headline.
Inarguably the best SEO plugin you can get, with a wide area of usage, comprehensive functionality, and seamless user experience. This small piece of software allows you to perform full website optimization through a series of features and useful tips. With Yoast SEO you could perform complete keyword analysis, improve readability, get tips for internal linking, and create better Meta descriptions among other features.
To learn how to use Yoast SEO, you can refer to this series.
Google Analytics (GA) is a free service that allows you to inspect every corner of your website, learn anything that can improve performance and functionality, obtain the most valuable traffic and audience data. GA data allows keyword optimization through a series of filters that help you determine relevant keywords. Furthermore, detailed traffic and user behavior metrics help you with internal linking, fixing pages that make people leave your website, determine which type of content has the most value and which you should consider removing or improving.
The online market is rapidly growing, there are hundreds of millions of websites out there, each built to reach as many viewers as possible. Large brands have teams of experts and a budget to develop and acquire tools that will keep their online presence afloat. Us, the little people, we need to work as hard as we can for every new visitor. Hope these tools will help you in your future endeavors.