Best WooCommerce Email Customizer Plugins - Pros and Cons

WooCommerce-powered transactional emails are the key communications between you and your customers in the online order procedure.

An impressive order confirmation email can emphasize your shop’s strong points and your brand values. In most cases, it is what makes the shoppers come back to buy more from the online store.

Why to Customize WooCommerce Emails?

By default, WooCommerce allows you to edit basic details including the header image, footer text, base color, text color, and so on. These options will be applied to all transactional emails, which makes it difficult to fine-tune and improve the email appearances.

Want to make your emails stand out and deliver the best image of your brand to your customer's mind? You’ll need to customize those WooCommerce emails.

In this post, we’ll hand-pick the best free and paid WooCommerce email customizers. Also, share a little bit more about the pros and cons of these WordPress plugins, including some great ones that are 100% free.

Let’s get started!

Kadence WooCommerce Email Designer

Kadence WooCommerce Email Designer is a user-friendly WooCommerce email designer using a side-by-side native customizer. This helps generate a straightforward preview while editing the email details.

It comes with ready-to-use templates that are clean and practical, acting as a base structure for further customization. You can tweak those pre-built emails or create new ones.

Kadence customizer makes it easy to change colors, fonts, content width, background borders, social icons, and so on. It also has a large user base and various tutorial videos so you can’t do it wrong.

Pros:

• Easy to use
• Native WordPress customizer
• Honest live preview

Cons:

• Can’t copy design between templates
• Can’t re-order the email blocks

YayMail – WooCommerce Email Customizer

YayMail customizer is a free drag and drop email builder to help you customize all emails in a single window. You won’t need to reload the page or jump between different tabs and menus.

After installing and activating YayMail, just go to WordPress dashboard > WooCommerce > Email Customizer to access the email editor. Featuring an all-in-one user interface similar to Elementor page builder, there you can find all element blocks, settings, a preview area, and a top toolbar.

To customize emails sent by 3rd party plugins like WooCommerce Subscription or Custom Order Status, you can upgrade to YayMail Premium.

Pros:

• Full customizability in the free version
• Drag and drop interface
• Shortcodes to show dynamic info
• Live preview and send a test email

Cons:

• A vast amount of options
• Can be overwhelming for starters

YITH WooCommerce Email Templates

YITH premium addon is a much more flexible option compared to Kadence addon. It allows you to stylize all WooCommerce emails and some other WordPress emails, too.

An email template in this plugin is defined as a WordPress post. You can create different templates, save them, and then map them to WooCommerce automatically sent-out flow. This can be annoying at first. However, many email marketing experts love the way YITH does! With its unlimited templates, you can tailor emails based on marketing campaigns, seasonal touch, or personalization goals. After that, you can always revert to the base templates.

YITH WooCommerce email template comes with all options you need to explore your creativity. It doesn’t support live preview. Instead, it shows a Preview Template button to trigger a preview pop-up on the same page.

Pros:

• Unlimited templates
• Various advanced styles available

Cons:

• No free version
• Non drag and drop UI

Email Template Customizer for WooCommerce by VillaTheme

If you are a big fan of drag and drop layout, this Email Template Customizer for WooCommerce by VillaTheme plugin is for you! Good news: you can download and try the freemium out for free before making a purchase.

This email template customizer comes with a convenient element panel on the left sidebar, selected block options on the right sidebar, and an email body preview in the middle.

Various placeholders such as customer name, site name, username, my account URL, etc. are useful to display details of orders and customers.

The pro version supports advanced features:

• Send emails to customer/subscriber segment
• Product image display
• Related products for cross-sale

This premium WooCommerce email customizer is available on the Envato market. With the Codecanyon standard license, you’ll have unlimited updates and 6-month support for a one-time payment.

Pros:

• Hooks for 3rd party plugin
• Easy to navigate
• Feature-rich WooCommerce elements
• Detailed documentation

Cons:

• Unclear block handles
• Limited customizability in the free version

WP HTML Mail

Being an early plugin committed to wordpress.org, this WP HTML Mail plugin has a decent user base and rating. Featuring many navigation things in common with the Gutenberg editor, WP HTML Mail looks simple and familiar for no-code fellows.

This is a great option for new store owners since they can get a quick grip on how to customize email aspects including image, headings, text, font, size, align, color, and so on.

The downside of this interface is that the preview section always lies below the fold. Therefore, you will have to scroll up and down every time you want to get a sneak preview of your email templates.

Pros:

• Pre-built templates available
• Options to preview on desktop and mobile devices
• Easy to use

Cons:

• Non drag and drop user interface
• Rigid template layouts
• Can’t edit an individual email

Email Customizer for WooCommerce by ThemeHigh

The Email Customizer for WooCommerce by ThemeHigh is not a drag-and-drop email builder. But it is also a live editor so you can see the changes you’ve made to the emails in real-time.

Upon activation, this plugin adds a new Email Customizer main menu into the WordPress dashboard. That is where you find the customized emails. To make it work with WooCommerce, you will need to map them correspondingly.

This addon comes with a handy top bar where you can choose to design, preview, switch between templates easily. However, the free version provides only basic customizability such as changing images, text, and colors.

Pros:

• Clean design
• Side by side preview editor
• Tons of shortcodes

Cons:

• Very limited features in the free version

Conclusion

WooCommerce email customizer is a useful tool to help you redesign the default boring emails and enhance customer interaction with your shop.

Once you can fine-tune the pre-made templates, there will be much more customizability to add new functions to the email. You can display multiple images, cross-sell, remind subscribers of their expired subscriptions, send custom messages or touch base with your customers.

If you want to keep your eCommerce website costs down, you can always opt for free versions available on the WordPress repo. When your store grows and scales up, making an investment in a WooCommerce email customizer premium plan is always rewarding.

Have thoughts on the above-mentioned WooCommerce email customizers? Don’t forget to leave comments!