8 Most Effective and Free SEO Tools for 2017

In today’s time, as there is intense competition in almost every field. Business owners strive to set their company or enterprise apart from their competitors. They don’t leave any stone unturned in attracting maximum visitors to their website. Usage of specific keywords plays a pivotal role in achieving this. Optimizing your website so that it appears in the top search results in known as search engine optimization (SEO). Nowadays, there are a number of free SEO tools that are available in the market. These will help in generating traffic, improve rankings and build a good rapport of the company.

In this post, we are going to showcase the most effective free SEO tools in 2017 for your websites.

1. Google Analytics

google analytics

Google Analytics is one of the most essential free SEO tool that is present out there. No other tools can provide you with such detailed and high quality information like it. This tool will enable an individual to have a better understanding of your visitors and the way they interact on the website. Moreover, there are numerous resources from Google itself that will enable a person to learn using Google Analytics. It is impossible to ignore Google Analytics from any SEO tool list. All the vital data about traffic, site visitors are provided by this source.

2. Google Keyword Planner

google keyword planner

Another free SEO tool from Google! In short, Keyword Planner is the best way to research about keywords. Keyword tool and Traffic estimator has made the process of planning search campaigns an easier one.

In order to use Google Keyword Planner, you need to have an Google Adwords account. Then, go to Tools and then Keyword Planner.

The main focus of the tool is on AdWords generation and not on the simple organic keyword research. This is one of the foremost keyword research tools and no other tool can match up with the keyword research that is done by this tool.

3. Google Trends

google trends

It is really important for marketers to predict the trends that are going on in the industry. By knowing where the market is heading towards it will prove to be quite advantageous. In achieving this Google Trends plays an important role. As the name suggests, this tool will showcase the changes in the search volumes for different search items, topics and the terms. By utilizing this tool, you will be able to keep your content fresh and always stay ahead of your competitors. With regard to search marketing, it is necessary to analyze the search query behavior.

4. Moz

moz free seo tools

Moz is a collection of marketing tools that provide all the important information in a nutshell. There are some free SEO tools that are quite useful like the Open Site Explorer which is a backlink analysis tool that provides helpful metrics similar to link equity. Another useful tool is the Mozbar which is basically a browser toolbar that brings all the key features of Moz on the present page. Mozbar will display all the right set of information that too at a glance.

5. Bing Webmaster Tools (BWT)

bing webmaster tools

Bing Webmaster Tools is a good way to keep a check on how a particular web site is working on the search engine ‘Bing’. After Google, Bing has approximately close to 20% of the total Internet traffic. This tool is not only exclusive to Bing as it offers some other benefits that are not related to Bing. These include providing insights into indexation, crawling, on-page keyword optimization and all the other important elements that will have an impact on the performance in Google.

6. Keyword Tool

keyword tool

Keywordtool.io is a free and great tool that can help you do the keyword research in a fast and effective way. In a very quick manner, the tool will provide you with a variety of keyword ideas. One feature that makes this tool stand out is that it can be used for Google, Bing, YouTube, Amazon and the keywords used on the App Store. One aspect which sets it apart from Google Keyword Planner is that the tool can search for long-tail keywords.

7. GTMetrix


Page load speeds have a great impact on SEO which makes it vital to manage the load speed of a website. In order to make this task simple, there is a tool called GTMetrix that will examine the load speed of a page for you. It will also diagnose the issues and suggest some solutions for improvement. All these are very beneficial as these will help you in making your website better. There are other tools that exist, however, the user-friendliness that GTMetrix provides is unmatchable.

8. Woorank

woorank free seo tools

Woorank is a website analyzer just like any other tool, however, it possesses some features which give useful insights to information that is not easily available. Analyzing a website and generating a report can be done in a matter of few seconds. One outstanding feature that makes this tool great is the mobile section. Only a few free SEO tools will cater such level of perspective and data. Keeping in mind the current marketing trend this feature of mobile optimization is a critical one.

Bonus: WordPress

Using SEO tools is not enough if you want to have high rankings on search engines. You should have a extraordinary content and optimize it for the search engines. It is on-site SEO, which plays an important role of the success for your business.

Luckily, WordPress is SEO-frienly and probably the most friendly CMS available for free. Using WordPress, you can install a lot of free SEO plugins such as Yoast SEO, AIO SEO Pack or SEO Framework. They can help you optimize post titles, generate meta tags for search engines, social networks and a lot more. You definitely should always have at least one of these plugins activated for your WordPress websites.

Last but not least, WordPress themes also play an important role for SEO. Simply because they output the content. They need to output in the correct way that search engine recommends. It’s worth to mention that our premium WordPress themes are optimized for this and you will have higher rankings than a non SEO-optimized WordPress theme.


Above is a brief description of the best SEO tools that are available for free. All these tools are different in their own way and possess some unique features. You should use them together in order to do SEO. However, if you want to perform the SEO of a website in a better manner you will feel the need to subscribe for a paid tool. This is necessary because the free SEO tools will not be able to provide you premium features.

If you feel that I have missed any of the free SEO tools in the list above then do let me know along with your views in the comments section below.

About the author

Lauren McLaren was born and raised in Australia. She is working for Digital Muscle, Seo Company Australia. She’s hardworking, competent and trustworthy. Her role within the company is to manage a team of SEO Specialists. In her spare time, she loves to read, cook and watch movies.

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