7 Best WordPress Plugins for Analytics Tracking
Last Updated: August 8, 2020 in Resources
Boosting traffic is a priority to run a successful online business using WordPress. Fortunately, it’s not hard to accomplish. There are many ways to help boost traffic to your site. You need an analytics solution to gather website data and take required actions to grow your website. Here are a few things that you may learn from your analytics:
- Total visitors to your site
- Sources of traffic such as search engine(s), referral links, social media or advertisements
- Your most popular pages
- User activities when they visit your site
Good website analytics help you to make data-driven decisions from the detailed insights on your site’s visitors. For the WordPress site owners, let’s take a look at the best WordPress plugins for analytics tracking.
JetPack by WordPress.com
If you want to have the combination of great user interface, website analytics tracking, social media sharing, and real-time backups of your entire site along with the secure login option, then JetPack by Automattic should be your first choice.
Website Analytics is the default feature of JetPack, you don’t need to set up anything to know the stats of your site. JetPack shows the real-time stats of your site on your WordPress dashboard. It is free to use and always will be. If you are running a small blog, then JetPack can be your best WordPress plugin for analytics tracking
As JetPack is one of the best creations of WordPress itself, you’ll get access to many of its core features. Luckily, they are not limited to site’s stats only. Their premium package starts at $3.50/mo with some cool additional features.
MonsterInsights
If you want to learn how to make a blog with WordPress that actually gets visitors, then a plugin for analytics tracking is important. MonsterInsights, which we use for Start Blogging Online, is one of the best solutions to show the user stats of your site. The one-click installation of Google analytics allows you to get the reports inside your WordPress dashboard.
With more than 2 million active users, MosterInsights is providing handy tracking features so you can understand user behavior and grow with confidence. You can download the free version with some limitations, whereas the premium pricing starts with $99.50/year for a single site license.
ExactMetrics
ExactMetrics is one of the best WordPress plugins for analytics tracking. It was known as Google Analytics Dashboard for Wp. It includes real-time stats of your site along with traffic source details and demographics reports. For the new blogger, ExactMetrics is one of the best free analytics solutions to understand and get the required reports right on the WordPress dashboard.
ExactMetrics allows you to track your affiliate links, file downloads, cross-domain tracking, and much more. It is always free to install on your Wp dashboard with some noteworthy tracking capabilities.
WP Power Stats
Wp Power Stats is the lightweight WordPress plugin for analytics tracking. Its highly customizable settings allow you to view your site stats at a glance. You can easily track your page views, post views, traffic source, referral links, user’s operating systems, and devices within a single dashboard.
Google Analytics saves the data into Google’s servers where Wp Power Stats saves your data into your WordPress hosting. You can consider it a drawback as it may slow down your website and you may need larger space to store your tracking information.
GA Google Analytics
GA Google Analytics is another lightweight WordPress plugin for analytics tracking with some cool features. It is a great plugin that provides visitor opt-out. The plugin includes Google tracking code in your header and footer. Not only that, it includes the tracking code on all your pages. You can track links and conversions via the Custom Code setting. If you want to get your user stats fast, then GA Google Analytics would be your first choice due it its blazing fast performance.
The documentation allows you to understand each and every feature of the plugin. With the default tracking method (Universal Analytics), it also supports Global Site Tag, legacy tracking, IP anonymization, and force SSL. The pro version of the plugin includes more features like Live Preview of all tracking codes, visitor Opt-Out Box, choose Location of multiple tracking codes, disable tracking of all logged-in users, etc.
WP Statistics
WP Statistics is a completely free Analytics plugin. It’s easy to use, lightweight, and provides compatibility and solutions, regarding Google Analytics, right to your WordPress dashboard. VeronaLabs, the developer of the plugin makes it with the stunning graphs and visual statistics to get your desired stats easily. You can also use shortcodes to implement Google analytics code on any of your WordPress page/post.
The plugin features the ability to track traffic coming from popular search engines like Google, Bing, Baidu, Yahoo!, or even DuckDuckGo. It can also track users based on their GeoIP by country and gives support against hashing IP addresses in order to protect user’s privacy. Additionally, you can track the statistics of e-mail and export your collated information via CSV, XML, or TSV data.
Analytify
And last but not least, Analytify made it onto our list mainly because the plugin features a 1-click authentication process, which automatically adds Google Analytics tracking code to your WordPress site. It’s a freemium plugin with over 40,000 active installs.
With the free version of the plugin, you can monitor your site stats and gain limited access to general reporting features. You’ll also get features like page views, social media statistics, list of top countries, top referrers, and many more. The pro version gives you access to real-time statistics and tracking, email notifications, and also supports WooCommerce and Easy Digital Downloads.
Wrapping Up
When it comes to site tracking, every solution mentioned above takes a different approach. We’ve tested hundreds of analytics plugins and listed only the best from the bunch. So, choose whichever fits your needs the best. We hope this article helps you find the most reliable and accurate WordPress plugin for your website analysis.
Bio:
Karen Evans is a former college student who, after making real money learning how to build and scale niche blogs, decided to go full time and hasn't looked back since.
After seeing so many people waste time and money trying to learn how to create websites that make money she decided to create the ever-popular blog.
So far over 9,500 new blogs have been created using her guide!
When Karen isn’t blogging, she enjoys spending time with her family, which usually involves finding some water to cool off in!